YourSalon Research
Digitalisierungsindex für Salons in Mitteleuropa 2026: Tschechien, Polen, Deutschland und Slowakei
Ein gemessener 0–100-Index, wie bereit Salons in Tschechien, Polen, Deutschland und der Slowakei für digitale Kunden sind — Auffindbarkeit, Online-Buchung, Preistransparenz und mobile Nutzbarkeit.
Micro-pilot — read this first
This is a micro-pilot: a real but very small sample of 50 independent salons (44 confirmed independent) across 12 cities in CZ/PL/DE/SK, each audited from its own public web presence on 2026-06-29. It is far below the methodology's ≥100-salons-per-country threshold, is not nationally representative, and is reported in aggregate only — no individual salon is named or ranked. It measures only statically observable indicators.
Observable indicators by country
Share of audited salons where each indicator was observed on the salon's own site.
| Market | n | Own website | HTTPS | Online booking present | Prices visible | Social media linked | Contact shown | Google profile / reviews |
|---|---|---|---|---|---|---|---|---|
| CZ | 12 | 100% (12) | 100% (12) | 75% (9) | 58% (7) | 83% (10) | 92% (11) | 17% (2) |
| PL | 12 | 100% (12) | 100% (12) | 100% (12) | 67% (8) | 100% (12) | 100% (12) | 25% (3) |
| DE | 13 | 100% (13) | 100% (13) | 85% (11) | 46% (6) | 92% (12) | 100% (13) | 8% (1) |
| SK | 13 | 100% (13) | 100% (13) | 85% (11) | 38% (5) | 100% (13) | 92% (12) | 46% (6) |
Cells show % of the country's audited salons (count in brackets). n = salons audited in that country.
Online booking present (by country)
- CZ75%9/12
- PL100%12/12
- DE85%11/13
- SK85%11/13
Detected booking platforms (aggregate)
Where a booking platform was identifiable from the salon's site, across all 50 salons.
Not observed in this micro-pilot
The methodology's interactive booking-flow indicators require driving a real booking and were not measured here (no booking was ever created): Clicks-to-book, Live availability slots, Staff selection, Online cancel / reschedule. They remain not observed rather than estimated.
Einschränkungen
- Momentaufnahme; Salons ändern sich.
- Eine geschichtete Stichprobe, keine Vollerhebung, mit genannten Grenzen.
- Ländervergleich nur bei vergleichbarer Stichprobenzusammensetzung; sonst gekennzeichnet.
Daten herunterladen
Digital Readiness micro-pilot 2026 — aggregated dataset
Aggregated per-country indicator counts/percentages and detected booking platforms for the 50-salon micro-pilot. Aggregate only — no individual salon is named — and no personal data. Interactive booking-flow indicators are not observed.
Zitierweise
- Web
- YourSalon Research. "Digitalisierungsindex für Salons in Mitteleuropa 2026." YourSalon, 2026. https://www.yoursalon.eu/de/research/digitalisierungsindex-salons-mitteleuropa-2026
- Medien
- Source: YourSalon, Digitalisierungsindex für Salons in Mitteleuropa 2026 (2026).
- Kurzangabe
- YourSalon Research, 2026
Änderungsprotokoll
- Study scaffold created; methodology published; data collection started.
- Micro-pilot published: 50 real, mostly-independent salons audited from their own public web presence across 12 cities in CZ/PL/DE/SK. Observable static indicators only; interactive booking-flow indicators not observed. Far below the ≥100/country threshold — not nationally representative; aggregate-only.
Pressekontakt
info@yoursalon.czVerwandte Forschung
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