YourSalon Research · Методологія
Індекс цифрової готовності салонів Центральної Європи 2026
Дослідницьке питання
How ready are salons in Czechia, Poland, Germany and Slovakia for a client who wants to find them, see services and prices, book online, choose a staff member and cancel or reschedule — all from a phone?
Обсяг
A measured 0–100 index of public digital readiness from observable signals. It scores discoverability, booking availability, price transparency, mobile usability, booking flexibility and trust. It does not assess service quality, the in-salon experience or internal software.
Період
2026 — single annual edition; data collected during 2026.
Ринки
Czechia, Poland, Germany, Slovakia. Russian and Ukrainian are reading languages, not studied markets. — Чехія, Польща, Німеччина, Словаччина
Цільова сукупність
Active salon businesses across business types (hair, barber, beauty, nail, massage, spa, tattoo/piercing, lash/brow, solo and multi-staff) and city tiers (capital, large, mid-size, small).
Запланована вибірка
Target 1,200–2,000 salons (≈300–500 per country), stratified by country × business type × city tier. The final sample size is disclosed only after collection — never asserted in advance.
Критерії включення
- Salons with a discoverable public presence (own site, Google Business Profile, or social profile).
- All listed business types and all city tiers — capital-only sampling is excluded.
Критерії виключення
- Permanently closed or duplicate listings.
- Non-salon businesses misclassified in directories.
Збір даних
- Manual / limited public-page audit using a standardized scoring sheet — no large-scale scraping; robots and terms of service are respected.
- Each business is checked against 20 public indicators (own site, online booking, Google 'Book' button, social booking, services and prices visible, staff selection, live slots, after-hours and online cancel/reschedule, deposit, cancellation rules, mobile, HTTPS, reviews, multilingual info, clicks-to-book).
- A subset is double-entered for quality control.
Система оцінювання
Each business scores 0–100 across six weighted dimensions; each indicator contributes points within its dimension and the index is the sum of dimension scores. The weights are fixed in advance and justified here — not chosen to fit a result.
Higher = more digitally ready.
| Система оцінювання | % | — |
|---|---|---|
| Discoverability | 20 | Own website, Google Business Profile, Reviews and contact details |
| Booking availability | 25 | Online booking, Google 'Book' button, Social and after-hours booking |
| Price transparency | 15 | Services and prices visible, Deposit/cancellation rules visible |
| Mobile usability | 15 | Mobile version, HTTPS, Low clicks-to-book |
| Booking flexibility | 15 | Staff selection, live slots, Online cancel and reschedule |
| Trust & information | 10 | Multilingual info, reviews, Transparent policies |
Формули
- Dimension score:
sum(indicator points) normalized to the dimension weight - Index:
Σ dimension scores (max 100)
Відсутні дані
Indicators that cannot be verified from public pages are recorded as 'not observed', not as 0 or 1; the denominator is adjusted so missing data does not silently penalize a business, and the missing-rate per indicator is reported.
Контроль якості
- A standardized scoring sheet with written rules for each indicator.
- Double entry on a random subset to measure inter-rater agreement.
- Duplicate detection and city-tier balancing before analysis.
Можливі викривлення
- Public-page observation can miss booking offered only via DM or phone.
- Directory coverage differs by country and city tier.
- Auditor judgement on 'clicks-to-book' is standardized but not perfectly objective.
Обмеження
- A point-in-time snapshot; salons change.
- A stratified sample, not a census, with stated limits.
- Cross-country comparison only where sample composition is comparable; otherwise flagged.
Конфіденційність
- Only public business information is recorded — no personal data of clients or staff.
- Results are published as aggregates; no individual salon is ranked or named negatively.
Політика виправлень
Salons and readers may request a correction; verified corrections are applied and listed in the study change log.
Політика оновлень
Annual edition; the change log records every update and re-check.
Контакт
Methodology and media questions: info@yoursalon.cz
Джерела та методологія
Зовнішні джерела поки не цитуються — їх додають у міру перевірки кожного факту.