Web & online presence
Should your salon website have a blog?
An honest look at what a blog does for a small salon, the real time cost, when it's worth it, and what to do instead if you won't keep it up.
How to measure your salon website's traffic
Set up free measurement for your salon website and watch only the few numbers that decide things — above all bookings, not just visits.
Audit your salon's online presence in an afternoon
A quick health check for how your salon looks online: seven steps, one afternoon, and a scored checklist you can copy to see what to fix first.
How to improve salon website conversions
Traffic but an empty diary? Walk through the conversion levers that turn a salon website visitor into a confirmed booking — no full redesign required.
One-page vs multi-page: which website should your salon build?
A single scrolling page or a small set of linked pages? Here is how the two stack up on SEO, clarity, cost and bookings — and which one to choose.
QR codes on printed materials: from door sticker to booking
Practical ways a salon turns physical items — door, cards, mirror stickers, flyers, receipts — into scans that lead straight to booking, reviews and Instagram.
The salon About page that wins clients
How to write a salon About page that builds trust and ends in a booking — structure, tone, mistakes and SEO.
Salon branding basics
A practical guide to building a strong salon brand — from positioning and personality to colours, logo, photos and consistency across every channel.
How to name your salon and check it's free
A practical guide to inventing a strong salon name and confirming it's free in the register, trademarks, social handles and as a domain.
Building a salon portfolio that books clients
A practical guide to turning photos of your work into an online portfolio that convinces clients and leads them straight to booking.
How much a salon website costs
The real cost of a salon website: what you pay for, four ways to build one compared, and how to avoid overpaying — with example budgets and a checklist.
A landing page for one salon service
A practical guide to building a high-converting landing page for a single salon service, from clear promise to before/after photos and one booking CTA.