YourSalon Research
Primary data on the salon industry in Central Europe.
Original studies, indices and benchmarks for Czechia, Poland, Germany and Slovakia — with transparent methodology, open datasets and clear citation rules. Research is conducted by YourSalon, a salon booking software provider; methodology is published so anyone can review it.
A measured 0–100 index of how ready salons in Czechia, Poland, Germany and Slovakia are for digital clients — discoverability, online booking, price transparency, mobile usability, booking flexibility and trust.
A mystery-shopping benchmark of how hard it is to actually book a salon online in Czechia, Poland, Germany and Slovakia — measured from real public booking journeys, scored 0–100 (100 = easiest).
A multi-country, multi-currency study and calculator of what no-shows and late cancellations cost salons in Czechia (CZK), Poland (PLN), Germany (EUR) and Slovakia (EUR) — with transparent formulas separating revenue, contribution margin and profit.
An independent, source-cited transparency index of the booking platforms used in Czechia, Poland, Germany and Slovakia — pricing, commissions, client-data portability, brand control, contract terms and feature disclosure. YourSalon is evaluated by the same method.
A structured audit of whether a client can understand what a salon visit will cost — and whether the price is final — from public pages in Czechia, Poland, Germany and Slovakia. Scored 0–100 with the Salon Price Clarity Score (100 = fully clear before booking).
A technical WCAG 2.2 accessibility audit of public salon booking journeys in Czechia, Poland, Germany and Slovakia — keyboard, screen reader, contrast, target size and cognitive load. Scored 0–100 (Accessible Booking, Cognitive Friction and Mobile Booking scores). A technical UX audit, not a legal-compliance verdict.
A structured audit of how fair, clear and balanced salons' public cancellation and deposit policies are for clients in Czechia, Poland, Germany and Slovakia. Scored 0–100 with the Cancellation Fairness Score. A consumer-protection framework, not a legal ruling.
A technical readiness audit of how ready salon websites are to be understood by search and AI systems in Czechia, Poland, Germany and Slovakia — crawlability, structured data, service/price detail and entity consistency. Scored 0–100 with the AI Discoverability Readiness Score. Measures readiness, never guarantees appearance in any AI or search product.
You may cite our findings with attribution to YourSalon Research and a link to the original study. Media contact and ready-to-use materials are on each study's media kit.
Source: YourSalon, <study title> <year>.
Each study publishes its methodology and, once data is collected, downloadable datasets. No figures are published before real data exists.
YourSalon Research — independent salon-industry studies.