YourSalon Research
Central European Salon Booking Friction Benchmark 2026: real booking journeys tested
Data collectionMarkets:Czechia, Poland, Germany, Slovakia
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A mystery-shopping benchmark of how hard it is to actually book a salon online in Czechia, Poland, Germany and Slovakia — measured from real public booking journeys, scored 0–100 (100 = easiest).
Data collection in progress
Results pending data collection
This study is collecting data. To keep the research honest, no findings, sample sizes or charts are shown until real data has been gathered and reviewed. The methodology is already public.
No placeholder statistics are published.
Limitations
- Public flows only; phone/DM booking is out of scope by design.
- No salon is named as 'worst'; only aggregated data and anonymized examples are shown.
Download data
Booking Friction Benchmark 2026 — aggregated dataset
Aggregated friction metrics by country, business type and channel. Anonymized; published only after testing and review.
Aggregated CSVAggregated JSON
Sources and methodology
No external sources are cited yet — they are added as each fact is verified.
How to cite
- Web
- YourSalon Research. "Central European Salon Booking Friction Benchmark 2026." YourSalon, 2026. https://www.yoursalon.eu/en/research/central-europe-salon-booking-friction-benchmark-2026
- Media
- Source: YourSalon, Central European Salon Booking Friction Benchmark 2026 (2026).
- Short attribution
- YourSalon Research, 2026
Change log
- Study scaffold created; methodology published; data collection started.
Media contact
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