For hairdressers
Do salons need a website, or is Instagram enough?
A balanced, practical look at when a salon really needs its own website, when a social profile is enough, and what a minimum viable site should include.
Email and SMS marketing for salons
A practical guide to building a consented list and running welcome, win-back and birthday campaigns over email and SMS.
How to fill empty appointment slots
A practical guide to filling last-minute and off-peak slots with waitlists, smart offers and targeted messages — without undercutting your margin.
GDPR for salons: client data basics made simple
What GDPR means for an everyday salon — what data you may collect, when you need consent, how long to keep it and how to protect client cards.
How to handle difficult clients in your salon
Practical scripts and policies for complaints, refunds, fixing a bad result and protecting your staff — without losing reviews or your composure.
Hiring and keeping salon staff
A practical guide to finding stylists and therapists, hiring well, paying fairly and keeping your team — from interviews and commission to booth rental.
How to get more salon clients
A clear plan for bringing new clients into your salon and keeping the ones you have — from online booking to reviews to referrals.
How to set up online booking for your salon, step by step
A practical guide to launching online booking — from services and staff through deposits and reminders to embedding on your site and going live.
How to open a second salon location
A practical guide to knowing when your salon is ready to expand, how to finance it, choose a site and replicate what already works.
Salon automation: a practical guide
What to automate first in your salon, how to handle reminders, rescheduling and reactivation, and which steps to keep human.
Salon cancellation policy: how to write and enforce one kindly
A practical guide to building a cancellation policy — notice windows, deposits, late-cancel and no-show fees, plus sample wording you can use straight away.
Salon inventory management
A practical guide to keeping stock under control — from back-bar and retail to par levels, reorder points and the true material cost of a single service.