All articles
A fair salon refund and complaints policy
When to redo the service, when to refund, and how to write clear complaints rules that protect both your revenue and your reviews.
How to use social proof to win salon bookings
A practical guide to using reviews, before-and-after photos, testimonials and demand signals to turn nervous browsers into salon bookings.
The software stack a salon actually needs
A guide to salon software — booking, POS, CRM, reminders, marketing and website — and how to avoid a tangle of disconnected tools.
How to build a strong salon team culture
A practical guide to strong salon culture — values, communication, fairness, conflict, and culture as a hiring magnet.
How much a salon website costs
The real cost of a salon website: what you pay for, four ways to build one compared, and how to avoid overpaying — with example budgets and a checklist.
A landing page for one salon service
A practical guide to building a high-converting landing page for a single salon service, from clear promise to before/after photos and one booking CTA.
Service profitability: what an hour in the chair really earns
Calculate the cost of a chair-hour, each service's contribution and rank your menu by profit per hour — step by step with a worked example.
How to pay your salon staff
A clear comparison of salon pay models — fixed salary, commission, hybrid and chair rental, with a worked commission example.
KPIs for individual salon staff
The per-person metrics that really reveal a stylist's performance — utilisation, rebooking, average ticket and revenue per hour, measured fairly.
How to train your salon team
A practical guide to onboarding and training a salon team — a day-one, first-week and first-month plan, skills, mentoring, standards and software training.
SEO basics for your salon website
How to set up on-page and technical SEO for your salon website so clients find you in search — step by step, without the jargon.
WhatsApp for salons, without the chaos
A practical guide to using WhatsApp for confirmations, reminders and rebooking — and when to move to an automated booking system.