All articles
Salon cash flow: paper profit vs. money in the bank
How to manage salon cash flow — profit vs. cash, a simple monthly forecast, building a buffer, and smoothing income with prepaid packages and memberships.
A 30-day content plan for your salon
A practical 30-day social content plan for salons — pillars, a day-by-day calendar, batch filming and what to measure.
Salon equipment: what you really need
A practical guide to salon equipment — what's needed to open and what to buy later, by salon type, with an example budget.
How to fund opening a salon
A guide to funding a salon — savings, loans, leasing, grants, partners and phasing from revenue — with a comparison of the pros, cons and risks.
Working with local micro‑influencers
A practical guide to collaborating with local micro‑influencers — finding them, fair deals, ad labelling and measuring real results.
How much to spend on salon marketing
How to set a salon marketing budget — percentage of revenue, free vs paid, channel allocation and a worked example budget.
A salon marketing strategy that works
How to build a coherent salon marketing strategy — positioning, the funnel, channels, an annual plan, budget and measurement, not random acts.
How to name your salon and check it's free
A practical guide to inventing a strong salon name and confirming it's free in the register, trademarks, social handles and as a domain.
Building a salon portfolio that books clients
A practical guide to turning photos of your work into an online portfolio that convinces clients and leads them straight to booking.
Common mistakes when opening a salon
Ten mistakes that most often sink a newly opened salon — each with a clear fix you can put in place before you open.
Salon permits and insurance
A practical orientation to the permits, registrations and insurance a new salon usually needs — and who to verify each with. Not legal advice.
How to structure a salon price list
How to structure and present your salon menu so clients choose easily and spend more — categories, naming, tiers, duration, add-ons and a sample table.