All articles
How to reduce salon costs and protect your margin
Where salon money quietly leaks and how to win it back into your margin — from the back bar and utilities to no-shows and smarter rotas.
Reservio alternative for salons: how to choose
A fair guide to evaluating a Reservio alternative — what to demand from a booking system, what to watch for, and where YourSalon fits.
Google Ads for salons: when paid advertising pays off
When to run Google Ads, how to set up local campaigns, budgets and keywords, and how to measure ROI against your organic reach.
Salon team scheduling and staff rota
A practical guide to matching shifts to demand, protecting breaks and time off, and automating the rota without spreadsheets or arguments.
SimplyBook.me alternative for salons
A balanced guide: where SimplyBook.me is genuinely strong, when to look for an alternative, and the criteria for choosing a salon booking system in the EU.
Treatwell alternative: how to choose a salon booking system
A balanced guide to comparing Treatwell alternatives and picking a system that brings you bookings without commission on every one.
Versum alternative for salons: how to choose
A balanced guide to evaluating a Versum alternative — what to ask about pricing, data, reminders and support before you switch.
Wellness and spa marketing
How to sell the feeling, not just the treatment — packages, gift vouchers, seasonal campaigns and Instagram content that fill a wellness centre's calendar.
Accept card payments in your salon
A practical guide to cashless payments in your salon: terminal, softPOS, online and QR, deposits, fees and refunds.
How to add a booking link to Instagram, Facebook and Google
A practical guide to adding a booking link and button across social media and Google so your followers become booked clients.
AI chatbot for salon booking
A virtual receptionist that answers your most common questions around the clock, turns Instagram messages into bookings and saves your phone.
AI marketing for salons: content that doesn't sound like a robot
A practical guide to letting AI write your captions, reels scripts, review replies and campaigns — while staying on-brand and avoiding generic AI slop.