All articles
Deposits and prepayments in your salon
A practical guide to using deposits and prepayments to cut no-shows and protect revenue — how much to charge, how to collect and how to communicate it.
Why discounts don't always raise profit
A discount looks like a quick way to fill the calendar, but the margin maths is unforgiving. When it pays off and what to use instead.
Facebook marketing for salons
A practical guide to Facebook for salons — page setup, content mix, local community, ads, retargeting and measuring results.
Your first 100 clients: a launch plan
A launch playbook for a brand-new salon — how to win your first 100 clients from zero, step by step and week by week.
Google Business Profile for your salon
How to claim, verify and optimise a salon's Google Business Profile so clients find you in local search and on Google Maps.
Salon grand opening marketing
A plan for marketing a salon grand opening — pre-launch buzz, a soft opening, an opening offer, the big day and capturing contacts and reviews from day one.
How to interview salon stylists
A practical guide to interviewing and hiring stylists — from the job ad and trade test to attitude questions, references and the offer.
How to increase the average ticket
A practical guide to raising the average spend per visit with add-ons, packages, retail and memberships — without any pressure on the client.
Instagram vs. a booking system
Why booking in Instagram DMs quietly costs your salon clients — and how to pair Instagram with a real booking system.
How to grow your salon through local partnerships
A practical guide to growing your salon through local business partnerships — who to approach, how to pitch, keep it mutual and track what works.
Manage the busy season without burning out
A practical guide to surviving the salon busy season — forecasting demand, deposits, smart scheduling, protecting your team and capturing overflow.
Is your salon marketing actually working?
A practical guide to measuring whether your salon advertising pays off — booking source, cost per client, lifetime value and a worked ROI example.