All articles
Hiring and keeping salon staff
A practical guide to finding stylists and therapists, hiring well, paying fairly and keeping your team — from interviews and commission to booth rental.
How to get more salon clients
A clear plan for bringing new clients into your salon and keeping the ones you have — from online booking to reviews to referrals.
Nail studio marketing
A step-by-step marketing guide for nail studios: visual content, the rebooking cycle, loyalty, referrals and reviews.
How to set up online booking for your salon, step by step
A practical guide to launching online booking — from services and staff through deposits and reminders to embedding on your site and going live.
How to open a second salon location
A practical guide to knowing when your salon is ready to expand, how to finance it, choose a site and replicate what already works.
Salon automation: a practical guide
What to automate first in your salon, how to handle reminders, rescheduling and reactivation, and which steps to keep human.
Salon cancellation policy: how to write and enforce one kindly
A practical guide to building a cancellation policy — notice windows, deposits, late-cancel and no-show fees, plus sample wording you can use straight away.
Salon inventory management
A practical guide to keeping stock under control — from back-bar and retail to par levels, reorder points and the true material cost of a single service.
Salon KPIs to track
Seven numbers that reveal the health of your salon — from chair utilization to retail percentage — and how to act on each.
Salon pricing strategy: how to set and raise prices
A practical guide to building a salon price list — from cost and value to packages, deposits and raising prices without losing clients.
Tips and gratuity in salons: a fair, modern approach
A practical guide to salon tipping — cash vs card, QR-code gratuity, transparent distribution among staff and tip pooling done right.
Salon waitlist: how to fill cancellations automatically
How a waitlist fills cancelled slots automatically, captures demand for fully booked stylists and turns gaps in the chair into revenue.