All articles
QR codes on printed materials: from door sticker to booking
Practical ways a salon turns physical items — door, cards, mirror stickers, flyers, receipts — into scans that lead straight to booking, reviews and Instagram.
Review platforms compared: where should a salon collect reviews?
A calm, category-level comparison of where a salon should collect and display reviews — and why Google Business Profile usually deserves top priority.
SMS reminder tools compared: which option fits your salon
A buyer's guide comparing your three real options for appointment reminders — built-in, standalone gateway, or manual — on cost, automation and deliverability.
Before-and-after photos: shoot great work on a phone
A practical guide to shooting convincing before-and-after pairs and a portfolio on a phone — light, background, angles, editing and consent.
Best POS for salons: how to choose
A buyer's guide to picking the best salon POS — criteria, types, a comparison table and an example cost of ownership. The integrated checkout wins.
Booking rules and buffer times
A practical guide to buffer times and booking rules so your calendar has no gaps or overload and clients book themselves cleanly.
Start a salon vs buy an existing one
Start a salon from scratch or buy an existing one — compare cost, speed, clients, reputation and the risks of taking over.
Cash vs cashless payments in a salon
What payment mix to offer in your salon — fees vs lost sales, tips, bookkeeping, deposits and the security risk of cash.
How to choose a salon location
A practical guide to choosing salon premises — access, catchment, competition, rent vs reach, layout and lease, with a scoring table and a worked example.
How to build a salon client database
A practical guide to building, cleaning and using a salon client database to turn data into rebookings and revenue.
How to collect honest client feedback
A practical guide to gathering honest client feedback apart from public reviews, fixing issues privately and turning comments into real improvements.
How much it costs to open a salon
A breakdown of startup and monthly running costs for a salon, an example budget table and how to open on a tighter budget with a cash buffer.